Each year, millions of people around the world generously donate their blood, but donation rates are not constant and the demand for blood products and blood is growing. To meet this demand, voluntary, regular blood donations must increase. The need for blood is rising along with global life expectancies and the resulting growth in chronic, age-related diseases whose treatments require blood products and blood. The shortage in supply is further exacerbated by the short shelf-life of certain blood products, like platelets, which must be used within five days of donation.
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